Wednesday, March 5, 2008


Hi Everyone!

I was thrilled to have the opportunity last night to meet Nicki Keohohou, CEO and co-founder of the DSWA (Direct Seller's Women's Alliance) at a chapter meeting in Tampa.

She has been in Direct Sales since 1974, so she shared 30 years of knowledge with us and trained on Taking Pride in Your Profession!

It is so key that you KNOW IN YOUR HEART this is a great business. You have to let people know you are proud to have CHOSEN Network Marketing as your profession.

She asked everyone to give reasons for being proud of your choice, and it was eye opening. These are a few of the responses:

Make a difference in the lives of others
Provide a service, Simplify lives
Be your own boss, Raise your own kids
Personally empowering (see what you're made of)
Give back to the community
Among quality people who do the right things
Help people feel and look better
You get to decide what really matters to you

Your mindset affects everything else! The hard knocks=education. Look at it this way. You are using your formal education and your life experiences every day in this business.

The current situation with our economy makes it even easier to tell others about your business. People are LOOKING for ways to make more money to pay their mortgages and keep their houses. You may be the solution to the problem for them.

Nicki touched on the tax savings of having a home-based business. There are many other resources on the website. Here's a big one that I am guilty of. Are you writing down your mileage for business travel? Nicki says you get 50 cents a mile. She drove the point home by saying, “Tape a dollar bill to your windshield as you drive, and every two miles, throw it out and tape a new one, repeat!” I will now keep a log after that. By the way, someone made the suggestion to save all your mapquests as a record for your trips.

Nicki recommends getting the whole family engaged in your business so they support you. She also says to pay your kids through the business! She says the home office is not a red flag to the IRS as some accountants may tell you (mine did) so deduct your legitimate home office! Take pictures when you have others in your home for meetings. Check out neatreceipts to organize your paperwork.

When asked, the #1 reason people gave for coming to direct selling as a profession, the answer was...someone ASKED them!!!
Other reasons: minimal risk, image of profession has been uplifted, and because it allows them to be creative (thinking outside the box, no one stifling their creativity). People are out there looking...we have to ask them! They may say, “No, not ever” (although that can change too), or they may say, “No, not now” (which means it's not the right time). If so, ask them if they know someone!

Change your mindset! Care about people, then it's easier to pick up the phone. Put this on your phone: I CALL BECAUSE I CARE! Ask them, “Would you be open to taking look at something for me?” Who doesn't want to be open to things?

The DSWA has helped me so much! You can click the DSWA button from my website to read more about what is available and also to sign up. You get WAY more than you invest on this site. The calls are fantastic. It has helped me achieve Executive District Director and my sister-in-law, Cherie McCortney to reach Executive Director. By the way, they are now offering insurance as well for all of us who are self-employed! Check it out, you won't be disappointed.

Have a great day!


funfelt said...

Hi Mindy! I just came across your blog post and couldn't agree more! I love the DSWA! Are you going to the Celebration in Las Vegas? It is spectacular! Best of luck in your business!
Karen Clark

mindy said...

Thanks, Karen.
No, I can't make it this year, hopefully next year.
Let me know what I miss! Mindy