Tuesday, April 29, 2008

Great tips for your Seriesse business from Constant Contact

Email marketing tips for promotional copy (from Constant Contact)

Know your audience (even picture their day)
Determine your value proposition (what’s in it for them)
Find a USP (unique selling proposition, how are we different or better)
Establish an objective (purpose of the email, what do you want them to do)
Use a compelling subject line (use YOU)
Include a great headline (what if they only read the headline?)
Avoid weasel words (only use strong action words with resolve)
Don’t use passive voice (present tense)
Include a customer quote (photo even)
Keep copy clean and concise

Have a great day! Two days left on our AMAZING April specials!

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