Email marketing tips for promotional copy (from Constant Contact)
Know your audience (even picture their day)
Determine your value proposition (what’s in it for them)
Find a USP (unique selling proposition, how are we different or better)
Establish an objective (purpose of the email, what do you want them to do)
Use a compelling subject line (use YOU)
Include a great headline (what if they only read the headline?)
Avoid weasel words (only use strong action words with resolve)
Don’t use passive voice (present tense)
Include a customer quote (photo even)
Keep copy clean and concise
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