Be known as THE Seriesse consultant in your town

DO TOOT YOUR OWN HORN

(from IBD article)

Be seen! Jeff Beals, author of Self Marketing Power, says you should network deliberately and always be ready with your elevator speech-a 30 second spiel that sums up your business. Zero in on what’s unique and make it easy to understand. First listen, then talk. Leave everyone with something they’ll remember (information, a referral, etc). Debbie Allen, author of Confessions of Shameless Self-Promoters, says be a billboard (t-shirts with what you do) and ask others to be too.