WARM UP TO COLD CALLING
(from an Investor's Business Daily article)
No one meets more resistance than people who sell for a living. 80% of sales occur between the fifth and 12th contact, the other 20% happen on the first four contacts.
Check out www.mrcoldcall.com where DM Arenzon compiles his secrets. He says cold-calling is very mentally draining. Present yourself as an energetic expert more interested in a consultative relationship than a sales pitch. Then you won’t appear desperate.
People are less likely
Frank Rumbauskas, Selling Sucks: How
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